AKQA has hired Leighton Ballett and Lee Goulding, formerly the
deputy creative directors at Rainey Kelley Campbell Roalfe/Y&R, to work
on the pan-European traditional advertising account for Palm.
The team is the first creative hiring for the new-media agency since it
announced its expansion into the US and its global strategic alliance
with Accenture. At the time of the deal, AKQA said it would focus more
on traditional advertising projects.
Ballett and Goulding left RKCR/Y&R earlier this year after
four-and-a-half years at the agency. Since then, they have freelanced at
McCann-Erickson on the Nescafe account.
While at RKCR/Y&R, the duo produced the Steve McQueen Bullitt execution
for the Ford Puma, as well as the Dennis Hopper Easy Rider commercial
for the Cougar. They join AKQA this week.
James Hilton, the chief creative officer at AKQA, said: "I'm more
impressed by what people have in their portfolios than where they have
been. Ballett and Goulding are the first creatives to have come to us
from a traditional background, but all of the creatives here are
multi-disciplined - they are never from a purely new-media
"The duo will be working across all media. There is no distinction
between online and offline - these guys are coming in as creatives."
Ballett said: "From the moment we met the team at AKQA we knew this
challenge was for us. We were ready to step up a level and start at a
We liked the fact that we weren't going to have any baggage when we walk
in at AKQA - it was a chance to start from scratch."
AKQA, which has clients including Microsoft and Nike, took on the Palm
global advertising account when it merged with the San Francisco-based
advertising agency Citron Haligman Bedecarre.