Partners Andrews Aldridge, the direct marketing agency, is
extending its digital capabilities with the appointment of Jeremy Kay as
Kay joins the agency from the web development company Softtop, where he
was a founder partner. He joins Partners Andrews Aldridge with the remit
of building the agency's digital offering, in particular in the areas of
web and interactive development.
The agency is also hiring Dave King and Ben Osborne, two programme
developers from Softtop, which folded last month after the three
founding partners decided to wind up the business.
Partners Andrews Aldridge currently offers web strategy, design and
html/Flash production, but will offer a full digital service following
the hiring of Kay. It will be able to build e-CRM programmes, loyalty
schemes and e-mail marketing activity for clients.
Phil Andrews, the managing partner at Partners Andrews Aldridge, said:
"We now have our own digital consultancy and production resource
in-house, fully integrated with our brand teams servicing clients and
providing them with solutions to their online requirements."
Key clients of Partners Andrews Aldridge, including Energis and Money
Extra, currently use its digital resources and this accounts for 50 per
cent of the agency's business.