CAMPAIGN-I: BBH test-runs industry resource facility online

Bartle Bogle Hegarty is testing a new online business-to-business resource aimed at helping advertising agencies and production companies source their production needs online.

Bartle Bogle Hegarty is testing a new online business-to-business resource aimed at helping advertising agencies and production companies source their production needs online.

E-media-c.net, which launches in the UK this week, is an independent new-media company that enables agencies to find everything from models and film locations to music using the web.

Backed by pounds 2.5 million in funding, e-media-c will aim to create a sense of community within the creative industries, as well as address their practical needs. It will be aimed at production companies and casting directors as well as the advertising industry.

Nigel Bogle, BBH's chairman, said: 'It's a very good idea on paper. The challenge for them will be speed, quality, convenience and price.'

Michael Wendt, the managing director of e-media-c, said the company has signed an agreement with EMI Music, through which the music giant will make its catalogues available to e-media-c's subscribers via the music directory within the portal.

Wendt said: 'Those who have been testing the site so far have been very positive.'

Bogle said the need for a wide range of choice was essential in order for the online facility to succeed. He commented that convincing industries that are as stuck in their ways as advertising and production will pose one of the biggest tests. He said: 'We're in an industry which has been quite conservative in the past about change, so it's a challenge to encourage us to do things differently.'

Directories for the site, which was designed in-house, are divided into film and shoot locations, models, music, performers and services. Users will be able to access showreels and location photos online, as well as track down specific music tracks. Some of the contributors to e-media-c include actors, models, stunt and make-up artists.



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