Popbitch was once one of the best-kept secrets in the media world -
providing hilarious, bitchy celebrity news and salacious gossip. The
site was once the talking point of anyone in Soho with an ounce of
street cred and a sprinkling of digital nous.
The non profit-making Popbitch began as a 'laugh' among its three
anonymous founding members, and the small, cyber crowd has now grown to
massive proportions. In fact, so great is the site's popularity that it
melted Popbitch's server and 'Bitchaid' was born - an initiative aimed
at raising enough money for another server for the company due to its
ever-increasing subscriber base.
According to sources at Popbitch, this goal has been reached and the
site will continue for the foreseeable future.
As well as sending out regular e-mails updating us on the latest in the
torrid celebrity world (all of which is utterly true and none of which
is fabricated for the sake of humour), the message board is also an
essential gossip forum for any self-respecting media whore.
Whether you believe that Geri Halliwell superimposed her head on to a
model's body for her new It's raining men video is up to you, but it
makes for amusing reading.
Site characteristics Basic and unsexy but its simplicity emphasises the
quality of the content. This site would be an advertiser's dream - if it
took advertising, that is.
Target audience Recent press reports suggest that Popbitch is becoming
too popular for its own good, and that the once underground, irreverent,
subversive editorial and readership has been infiltrated by Joe Bloggs
and the like. Well, they obviously lower the tone.
Funding There is none, and even if there was I'm afraid that information
Marketing Nothing but word-of-mouth - one of the best examples of the
power of viral marketing.
Competitors There's nothing quite like it. Lack of advertising,
ownership or revenue gives the site unlimited editorial freedom, putting
it head and shoulders above any other showbiz and entertainment
THE YEAR AHEAD
Started off as a laugh, the only threat to the site now is the level of
its own success. - Excellent prospects.