CAMPAIGN-I: Behind the hype - Searching in the business community Thebiz.co.uk is to undergo extensive redevelopment.

Market positioning Thebiz.co.uk aims to be the first choice destination for business users and organisations searching for information and services on the internet.

Market positioning Thebiz.co.uk aims to be the first choice

destination for business users and organisations searching for

information and services on the internet.



The company recently orchestrated a reverse takeover of the publicly

quoted Lotteryking to give Thebiz a stock-market listing. The public

company has since changed its name to Thebiz.co.uk plc and is now valued

at pounds 4.7 million.



Site characteristics Thebiz.co.uk is undergoing extensive development to

improve its range of services.



The company claims its website is set to become intuitive for the user

and its searches are fast, responsive and relevant.



Target demographics Thebiz.co.uk is targeted at small- to medium-sized

companies looking for easy access to business services.



Principals Thebiz.co.uk was founded in 1995 by Leslie Hurst and Iain

McLeod, who met while working at the BBC.



The managing director, Vic Synott, was formerly the managing director of

United News & Media’s online sales house, TSMSi.



Backers The site does not have any backers but Thebiz.co.uk’s takeover

of Lotteryking brought the company the extra funding it needed to

undertake the first major redevelopment in its five-year history.



Marketing strategy Thebiz.co.uk is in talks with advertising agencies

but so far has not released any campaign plans. However, any campaign is

likely to target the business-to-business community.



Competitors The site has no major direct competitors as most other sites

are concentrating on vertical markets.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).