Market positioning Thebiz.co.uk aims to be the first choice
destination for business users and organisations searching for
information and services on the internet.
The company recently orchestrated a reverse takeover of the publicly
quoted Lotteryking to give Thebiz a stock-market listing. The public
company has since changed its name to Thebiz.co.uk plc and is now valued
at pounds 4.7 million.
Site characteristics Thebiz.co.uk is undergoing extensive development to
improve its range of services.
The company claims its website is set to become intuitive for the user
and its searches are fast, responsive and relevant.
Target demographics Thebiz.co.uk is targeted at small- to medium-sized
companies looking for easy access to business services.
Principals Thebiz.co.uk was founded in 1995 by Leslie Hurst and Iain
McLeod, who met while working at the BBC.
The managing director, Vic Synott, was formerly the managing director of
United News & Media’s online sales house, TSMSi.
Backers The site does not have any backers but Thebiz.co.uk’s takeover
of Lotteryking brought the company the extra funding it needed to
undertake the first major redevelopment in its five-year history.
Marketing strategy Thebiz.co.uk is in talks with advertising agencies
but so far has not released any campaign plans. However, any campaign is
likely to target the business-to-business community.
Competitors The site has no major direct competitors as most other sites
are concentrating on vertical markets.