Tmmy (pronounced Timmy) is a virtual popstar launched by the makers
of Ananova, the cyber newscaster. The Digital Animations Group
specialises in creating virtual character technology, and the company
intends to release a track on a CD called You Make My Day, by the
virtual star later this month.
The cyber chick started life as a digital sales representative for the
company in August last year. She appeared on a Korean business and
technology TV programme and then presented an award for animation at the
Edinburgh International Film Festival.
Things started to hot up when Tmmy was a review presenter at the
Edinburgh Festival and on the arts portal Worldart.com.
DAG launched a site dedicated totally to Tmmy in February.
Site characteristics Tmmy.co.uk is elegantly designed. She is a purely
online character and brand, so her entire identity has to come across
through the site.
DAG shows it strengths in this area with smooth, flawless design and a
distinct house style - complete with a video for her single.
Tmmy is obviously aimed at the younger market, with a short, funky
hairdo and trendy clothes. The downside is that her "biography" is
almost nauseatingly politically correct. Tmmy is being lauded by her
creators as the ultimate branding tool. They have experimented by
placing products in the video slot.
Target audience Tmmy is aimed at the teen audience.
Founders and funding She was created and is wholly owned by the Digital
Marketing DAG has just signed a deal with Sonic Advertising, the online
advertising sales house that focuses on the music market and is owned by
Clickmusic.com. As part of the deal, Tmmy will take centre stage on
Clickmusic.com, which will promote the singer, as well as her record and
video. In September, the cyber popstar will host the website's Click Pop
Competitors Tmmy's closest competitor is Ananova, the virtual newscaster
that was created by DAG on behalf of the PA, and subsequently sold to
THE YEAR AHEAD
The DAG technology is expensive. Tmmy's success as a commercial venture
is yet to be seen. - We're not convinced.