CAMPAIGN-I: Briefs

The web agency Zinc has been appointed to create a site for the Mr Kipling brand, with a launch date set for February 2001. The website will be core to the food brand's effort to be more accessible to consumers, and the URL will appear on packaging and advertising. Visitors to the site will be able to register feedback and look up dietary and nutritional information on Mr Kipling products.

The web agency Zinc has been appointed to create a site for the Mr Kipling brand, with a launch date set for February 2001. The website will be core to the food brand's effort to be more accessible to consumers, and the URL will appear on packaging and advertising. Visitors to the site will be able to register feedback and look up dietary and nutritional information on Mr Kipling products.



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