CAMPAIGN-I: Briefs

Netimperative.com, the news and research service for the new-media industry, collapsed on Monday and called in the liquidators. It failed to secure the extra cash it needed to survive from its main backer, the investment fund Durlacher.

Netimperative.com, the news and research service for the new-media

industry, collapsed on Monday and called in the liquidators. It failed

to secure the extra cash it needed to survive from its main backer, the

investment fund Durlacher.





The UK financial news and online investor site TheStreet.co.uk has

beaten its own user registration targets by attracting more than 100,000

readers in the three months since its launch. The site has chalked up

more than ten million page impressions.





A new digital media agency, GetFrank, has launched with a special focus

on creativity. With founders coming from Netscape Online, America Online

and Victoria Real Digital Media, GetFrank aims to tackle the problems of

lack of creativity, good design and ease of use on many existing

websites.





The online shopping portal ShopSmart has appointed Paul Teague as its

commercial director. Teague will be responsible for increasing UK

revenue as ShopSmart expands into Europe. He joins from the management

consultants Bain & Company.





The UK property site Rightmove.co.uk is launching a three-month online

campaign which will run across 11 of the UK’s leading search engine and

portal sites. The site is a joint venture between the Halifax, Royal &

Sun Alliance, Countrywide Assured and Connell.





The interactive agency gluemedia has been appointed by Virgin Trains to

handle all online creative work for forthcoming consumer marketing

activity. The agency is part of the Deep group which comprises Deepend

and Airtight.





Yes Television has cancelled its pounds 560 million planned stock market

flotation following the sell-off in high technology stocks. Yes TV will

now be considering approaches from media, telecoms and financial groups

looking to make a strategic investment in the company as an alternative

to flotation.





A new survey has revealed overwhelming apathy to the dotcom revolution.

Of 2,000 people interviewed in an FT.com survey, only 7 per cent showed

any interest in being part of the dotcom industry, with a mere 3 per

cent saying they would give up their jobs to join a start-up.





Virgin Radio has announced its first WAP sponsorship deal in conjunction

with the mobile internet services provider iobox. The campaign will

include a ’mobile fun’ promotion during the Pete & Geoff show in the

early evening.





The guerrilla marketing agency Cake has launched a new-media division

after winning three accounts totalling pounds 2 million. The in-house

division will service new and existing clients, with a focus on traffic

generation and viral marketing.





Sony Music Entertainment has launched Notre DameOnline.com, an

international site for the new musical Notre Dame de Paris. The site,

designed by the digital consultancy Zinc, will be continuously updated

with behind-the-scenes information, free downloads and interviews with

the creators and members of the cast.





The online media buying agency Profero has promoted Matt Sunderland to

head of planning. Sunderland was formerly a senior account manager at

the agency.



campaign-i editor: gordon.macmillan@haynet.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).