Vodafone Airtouch is being linked with a possible bid to acquire
the independent internet search engine Lycos as the telecoms group
accelerates its plans for its own internet portal. A takeover bid could
cost Vodafone pounds 10 billion.
OgilvyInteractive has created an interactive campaign for the new
ice-cream brand Maxibon which includes viral marketing, a rich-media
website and an interactive game. The brand will be promoted through a
nationwide sampling roadshow. Video clips of members of the public
taking part in the challenge will be posted on the website to encourage
British Sky Broadcasting and the West Indies Cricket Board have signed a
deal which sees Sky become an exclusive internet partner to the WICB
with sole access to its worldwide broadcast rights. The deal, which
comes into effect immediately, includes an eight-year agreement for Sky
to produce, develop and maintain the official WICB web offerings.
The online employment site JobsinCharities.co.uk has been launched to
serve Britain’s burgeoning charity industry. The independent site will
offer staff with specialist skills tailored to the charity sector.
Charities can also save money by provid-ing a link from their own site
directly to JobsinCharities.co.uk.
Sportal.co.uk became the first sports website to launch a national TV ad
campaign in the UK this week. Its satellite and terrestrial campaign
will continue through to the kick-off of Euro 2000, of which Sportal is
one of the official sponsors. The campaign features Kevin Keegan.
The European recruitment website StepStone has announced a year-long
strategic partnership with the cyber cafe chain Internet Exchange. The
deal will see StepStone training Internet Exchange staff in its 200-plus
cafes in the UK to help surfers looking for jobs. The partnership will
be extended to Internet Exchange’s European operation later in the
ITV is set to launch a football website, Itvfoot-ball.co.uk, to coincide
with the channel’s coverage of Euro 2000. The broadcaster has appointed
United Broadcasting and Entertainment to create the site. The website
will be integrated with Euro 2000 broadcasts and will capitalise on
ITV’s portfolio of terrestrial football rights including the UEFA
Champions League and FA Cup competitions.
Eurosport has appointed Mark Alexander from the Guardian Unlimited as
its internet sales manager to head a new team to develop the company’s
Emap Digital has announced an e-commerce partnership between its
business website Con-struction Plus and the builders merchants Wolseley
Centers. The deal will allow consumers to purchase up to 150,000
products and building materials online and aims to increase both
parties’ reach in Europe.
The Daily Telegraph has launched a new weekly supplement focusing on
e-commerce. The section, called dotcom.telegraph, is a standalone
12-page supplement free with the Thursday edition of the paper. It
contains three pages of e-commerce news, lifestyle features, profiles
and a table of upcoming flotations.
campaign-i editor: email@example.com.