Two of Profero's founding partners, Jamie and Daniel Estrin, are
leaving the online advertising agency to set up Launch Ventures, a
company comprising a music publishing business, a communications agency
and a production company.
Jamie Estrin, the marketing director at Profero, and his brother, Daniel
Estrin, the company's media director, launched Profero in 1998 with
another pair of brothers -Daryl and Wayne Arnold. The Estrins have sold
their shares in the agency back to Profero.
Jamie Estrin will be replaced by Profero's current business development
director, David Kicks.
Launch Ventures will see the Estrin brothers move away from the
new-media industry. 'What we won't be doing is competing with Profero in
any way,' Jamie Estrin said.
Profero has 75 staff and launched a Spanish office last year. It was one
of the first online specialist agencies to launch in the UK, and its
clients include CNN.com and Disney.
Estrin said: 'Launching Profero with the guys without a penny of
investment and a great deal of sacrifice has been an amazing adventure
for both me and Daniel but we feel it is time to take on a new challenge
which we are both very excited about.'