Gluemedia, the interactive advertising agency, which is part of the DeepGroup, has appointed a cluster of new staff, including a new creative director, Sebastian Royce.
Royce joins Gluemedia from Ogilvy & Mather, where he was a copywriter working on clients including Ford and The Observer.
Royce succeeds Mark Cridge, Gluemedia's original creative director, who is becoming the agency's managing director.
Sophie Storm is Gluemedia's new-business development director - she came from the international data company Xtreme. Martin Bailie also joins the digital ad shop as its strategy director from the interactive marketing company Liquidworld.
Gluemedia is in the process of setting up an office in New York and is planning to extend its platform coverage from internet campaigns to interactive TV and mobile technology over the next 12 months. The agency will be working with the interactive television advertising agency Sleeper, which is a joint venture between Deepend and Blink.
Gluemedia, which has clients including Thomas Cook and Virgin Trains, was founded at the beginning of last year by media21 (now Beyond Interactive) and the DeepGroup. Media21 sold its shares in Gluemedia to DeepGroup, after its acquisition by Grey Global and its rebranding to Beyond Interactive.
Royce said: 'We're going to follow the golden rule of advertising, which is one single, strong idea.'
Two of Gluemedia's founding partners, Sean Varga and Jeremy Garner, left the agency after it was acquired by the DeepGroup to set up their own online advertising agency, BloodPartnership.