CAMPAIGN-I: Grand Union takes on two to win Tango brief

Britvic Soft Drinks has handed its digital branding account to

Grand Union following a three-way pitch.

The move follows Britvic's decision at the beginning of the year to hand

mdigital its online media planning and buying account following a pitch.

The incumbent was Tribal DDB.

Grand Union has been briefed to rethink the creative and strategic

approach for Tango's online brand, which is a series of online games

developed by Deepend and located at

The agency is working on its first task for Britvic, which is a branding

initiative for Tango scheduled for the summer. Rob Forshaw, the managing

partner at Grand Union, said: 'We have not been appointed to rush out

and build a new website. Our key task is to help the brand win the

respect of the youth audience online and explore all avenues available

to us.'

Deepend has held the Tango account for about two years, but is

understood to have been handed a planning role on other Britvic


Grand Union was set up by Forshaw, the former client services director

at Wieden & Kennedy, Matt Nicholls, the former managing director at

Forward Publishing, and Phil Forshaw, the former team leader at

Intelligent Games.

Janine Chandler, the brand controller on Tango, said: 'The brand team

was most impressed by Grand Union's approach to our brief, which was

grounded by brand needs and consumer insight, rather than applying our

offline activity on to an online platform.'

Britvic Soft Drinks is currently in the process of re-aligning the

digital accounts for most of its brands.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).