Chris Harrison, the managing director of Grey Interactive TV, has
quit the agency to join the former Ogilvy & Mather creative director
Marcus Vinton's unnamed start-up.
Harrison, who has been at Grey for three years, will join Vinton as the
start-up's chief executive. Vinton is the chief creative officer.
Harrison has been a pioneer in the field of interactive TV while at
Grey, responsible for the UK's first interactive TV commercial. The
spot, for Procter & Gamble's Pantene haircare brand, went on air in May
He said: "When I started at Grey, I had this idea that I'd get five
years of service under my belt. I've enjoyed my time at Grey but what
Marcus is doing is very exciting."
Vinton left O&M earlier this month to launch his own digital television
company, which is expected to offer a combination of creative and
strategy in digital media.
Harrison, who quit last week, joined Grey in June 1998 with a brief to
develop interactive marketing campaigns for Grey's clients, as well as
to attract new clients. The agency has yet to appoint a replacement.
Harrison joined Grey from Mouse Power Multimedia Studios, where he was
the head of communications and business development for just over a
Before that he was editor of Multimedia - The Magazine.
"I was never someone who wanted to run my own business," he said. "But
I've just been drawn into it. I'd seen Vinton's work and thought he was
doing similar stuff to what we were doing at Grey. I've been frustrated
by the perception that interactive television is about technology. TV
isn't about technology. I want to be a part in evolving that. We want to
build value - building a massive business would be great, but it comes
second to value."
Vinton said: "I think over the past three years Chris has displayed
outstanding qualities in the interactive arena. He thinks beyond
templates and design and understands brands. He's done pioneering work
and structurally he's a very good manager and an all-round top bloke."