Tim Hayward, a digital partner at TBWA/London, has left the agency
after only three months.
Hayward joined TBWA in March, a month after he left Digital@JWT,
J.Walter Thompson's interactive arm, where he was a managing
TBWA's managing director, Andrew McGuinness, said Hayward left of his
own volition: "Tim's done a whole load to advance our digital offering
and we wanted to broaden his role. We wanted to expand it to a group
role and Tim has decided that he doesn't want to go down that path."
Hayward's role at TBWA was to enhance the agency's low-profile
interactive capability, and in his short time at TBWA he oversaw
consultancy work for Sony PlayStation and AskJeeves.
Hayward's responsibilities will initially be taken over by his colleague
Stuart Holten, but are expected to be incorporated into the executive
planning director's responsibilities, which fall to Neil Dawson, who was
lured from Miles Calcraft Briginshaw Duffy three weeks ago.
Hayward said: "With all the changes that have gone on in the agency, the
job I'd originally gone in there to do is no longer there, so TBWA and I
have parted amicably."
Hayward's departure comes amid TBWA's management restructure, which has
seen Trevor Beattie promoted to chairman, Garry Lace promoted to chief
executive and McGuinness handed the job of managing director. The
changes follow the resignation of the chief executive Simon Clemmow and
the joint managing director Johnny Hornby.