CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank  Site          Agency/Media                        Adspend   Aware-

                                                       July-Sep     ness

                                                         pounds      (%)

1=    Amazon        HHCL & Partners/Total Media       1,863,000       76

1=    BT Internet   AMV BBDO/Zenith Media             1,218,000       76

3     AOL           MWO/BBJ                           3,127,000       62

4     Freeserve     M&C Saatchi/Walker Media          1,481,000       59

5     Jamjar        MWO/MediaCom TMB                  3,085,000       46

6     Cahoot        Euro RSCG/Carat                   1,686,000       45

7     Monster.com   Saatchi & Saatchi/Zenith Media      770,000       42

8     Ryanair.com   In-house                             89,000       41

9     FT.com        Delaney Lund/BJK&E                  112,000       27

10    Ladbrokes     Banks Hoggins/Mansfield Lang         27,000       26

11    Fish4         Publicis/CIA                      3,489,000       25

12    Priceline.com Lowe Lintas/Western International       n/s       19

13    Workthing     WCRS/Walker Media                       n/s       13

14    Confetti      Mustoe Merriman/Zenith Media        156,000        9

15=   Expedia       Euro RSCG/Media Planning             38,000        8

15=   Travelocity   St Luke''s/Universal McCann           14,000        8

17    Totalbet      Delaney Lund/BJK&E                    7,140        7

18    iii           BV Group/Clotman Media            1,792,000        6

19=   Queercompany  Anti-Corp/Manning Gottlieb              n/s        5

19=   Luxlook       In-house/CIA                            n/s        5

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 27-28 January based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





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