CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank  Site                Agency/Media                  Adspend   Aware-

                                                        Oct-Dec     ness

                                                         pounds      (%)

1     AOL                 MWO/BBJ                    12,565,000       72

2     BT Internet         AMV BBDO/Zenith Media       1,466,000       70

3     Freeserve           M&C Saatchi/Walker Media      139,980       63

4     Thomascook.co.uk    TBWA/Booth Lockett Makin      261,000       60

5     Ask Jeeves          TBWA/Media Planning         1,849,000       53

6     Lycos               Leagas Delaney/BBJ          2,660,000       50

7=    MTV.co.uk           Evans Hunt Scott/

                          All Response                      n/s       42

7=    Jamjar              MWO/MediaCom                3,085,000       42

9=    Monster.com         Saatchi & Saatchi/

                          Zenith Media                1,385,000       36

9=    Rightmove.co.uk     Cogent/New PHD                  7,000       36

11    Handbag.com         J. Walter Thompson/

                          MindShare                     606,000       29

12    FT.com              Delaney Lund/BJK&E          1,600,000       26

13    Priceline           Lowe Lintas/Western

                          International                   4,760       17

14    Workthing           WCRS/Walker Media           1,413,000       12

15    iii.co.uk           BV Group/Coltman Media        355,000       11

16    Travelocity         St Luke''s/Universal McCann     14,000       10

17    Uboot               McCann-Erickson/New PHD       152,000        9

18    Expedia             Euro RSCG/Media Planning       38,000        8

19    etrade              In-house/Carat                159,000        6

20    Surpriseyour

      woman.com           Spirit/In-house                   n/s        4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618 Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 24-25 February based on a

representative sample of around 1,000 adults. The companies included in

the PhoneBus are a combination of those that have achieved high

awareness scores in previous weeks and those launching new, high-profile

ad campaigns.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).