CAMPAIGN-I: I-Recall - Dotcom weekly awareness survey

Rank  Site                Agency/Media                  Adspend   Aware-

                                                      Jan-April     ness

                                                         pounds      (%)

1     BT Internet         AMV BBDO/Zenith

                          Media                pounds 1,218,000       69

2     AOL                 MWO/BBJ              pounds 3,127,000       68

3     Freeserve           M&C Saatchi/

                          Walker Media           pounds 139,980       59

4     ThomasCook.com      TBWA/Booth

                          Lockett Makin          pounds 368,050       56

5     Virgin Travelstore  BHO/FCB                pounds 108,000       47

6     Monster.com         Saatchi & Saatchi/

                          Zenith Media           pounds 770,000       46

7     Amazon              HHCL & Partners/

                          Total Media          pounds 2,680,280       43

8     Scoot               WCRS/August One         pounds 50,000       42

9     Jungle.com          Publicis/Optimedia     pounds 249,940       39

10    Stepstone           Arcom/Booth

                          Lockett Makin          pounds 237,420       32

11    Smile               Farm/TCS             pounds 1,415,680       24

12    Ladbrokes           BHO/FCB/

                          Mansfield Lang          pounds 18,190       22

13    Priceline           Lowe Lintas/Western      pounds 4,760       12

14=   Football 365        In-house/BBJ             pounds 4,000        8

14=   Workthing           WCRS/Walker Media                 n/s        8

16    Perfuma.com         In-house                 pounds 6,250        7

17=   Totalbet            Delaney Lund/BJK&E                n/s        6

17=   Work24              Attic/Brilliant

                          Media                             n/s        6

17=   Blue Square         In-house               pounds 134,920        6





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