CAMPAIGN-I: i-recall: Dotcom weekly awareness survey

Rank  Site                Agency/Media                  Adspend   Aware-

                                                      Jan-April     ness

                                                         pounds      (%)

 1    BT Internet         AMV BBDO/Zenith Media       8,039,010       59

 2    Lloyds TSB          Saatchi & Saatchi/

                          Zenith Media                3,500,000       56

 3    AOL                 MWO/MediaCom TMB            4,672,000       55

 4    Freeserve           M&C Saatchi/Walker Media      394,600       53

 5    Jungle.com          Publicis/Optimedia          3,514,260       39

 6    Jamjar.com          MWO/MediaCom TMB               40,640       34

 7    William Hill        In-house                      302,000       23

 8    Asserta Homes       BMP DDB/OMD                 3,250,360       20

 9    BeMe.com            Delaney Lund/BJK&E            375,930       17

10    Dotmusic            Evans Hunt Scott/

                          All Response                      n/s       16

11    Sharepeople         WCRS/Walker Media/

                          Ptarmigan                   3,000,000       14

12    Gameplay            Martin Waxman/

                          Incline Media               1,222,550       10

13    MegaStar            Soul/CIA                          n/s        8

14=   Coral Internet      Interfocus/New PHD          1,005,430        7

14=   Revolver.com        Circus/Screaming Media        730,000        7

16=   Charcol Online      Masius/Starcom Motive       1,005,000        6

16=   Totalbet            Delaney Lund/BJK&E              4,790        6

18    Eyestorm            BBH/Starcom Motive                n/s        4

19    Breakingviews.com   EM2/Equi Media                    n/s        2

20    NewMonday           Nucleus/MNC                       n/s        1

20    Moonfruit           BBH/Starcom Motive           700,420         1

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688.

Advertising spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 7-8 October based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.

Webwatch is sponsored by Reach More Customers www.doubleclick.net.





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