CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Oct-Dec ness

pounds (%)

1 BTinternet AMV BBDO/Zenith Media n/s 75

2 AOL MWO/BBJ n/s 72

3 Yahoo! HHCL & Partners/Optimedia 930,000 66

4 Freeserve M&C Saatchi/Walker Media 140,000 56

5 Virgin Money Rainey Kelly/Y&R/Manning

Gottlieb n/s 48

6 Lycos Leagas Delaney/BBJ 2,660,000 47

7 Monster.com Saatchi & Saatchi/

Zenith Media 1,385,000 41

8 MSN Euro RSCG/Media Planning n/s 33

9 Go-fly.com HHCL & Partners/Optimedia 602,000 21

10 Thisismoney.com Elliott Borra Perlmutter/

MediaVest 100,000 18

11 Totaljobs.com CDP/CDP Media 578,000 17

12= Popcorn Fielding Gibson/Direct

(in-house) 1,000 14

12= UpMyStreet.com Malcolm Moore/Manning Gottlieb n/s 14

14 Ebay Fielding Gibson/MediaCom 47,000 10

15= Surpriseyourwoman Spirit/In-house n/s 8

15= Expedia Euro RSCG/Media Planning 38,000 8

15= Travelocity St Luke's/Universal McCann 14,000 8

18 Selftrade Miles Calcraft/Initiative

Media 1,316,000 7

19 Thespinroom.com Rainey Kelly/Y&R/

The Digital Edge n/s 5

20 Maporama.com In-house n/s 4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 31 March - 1April based on

a representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).