CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1 AOL MWO/BBJ 10,313,900 66

2 BTinternet AMV BBDO/Zenith Media 534,230 64

3 Yahoo! HHCL & Partners/Optimedia 116,300 62

4 Freeserve M&C Saatchi/Walker Media 154,700 54

5 Virginmoney Rainey Kelly/Manning

Gottlieb 1,503,470 45

6 Jamjar.com MWO/MediaCom n/s 44

7= Yell.com Partners BDDH/New PHD n/s 41

7= Thomascook.com TBWA/Booth Lockett Makin 150,400 41

9 Monster.com Saatchi & Saatchi/

Zenith Media 18,800 39

10 Jungle.com McCann-Erickson/Optimedia 11,640 31

11 MSN Euro RSCG/Media Planning 60,760 24

12 Gojobsite Springer & Jacoby/CIA n/s 20

13= Totaljobs CDP/CDP Media n/s 18

13= Go-Fly HHCL & Partners/Optimedia 1,796,310 18

15 Wellbeing.com Rainey Kelly/MindShare n/s 17

16 Workthing.com WCRS/Walker Media 1,000,000 16

17 Assertahome.com BMP DDB/OMD UK n/s 14

18 Surpriseyourwoman Spirit/In-house n/s 7

19 Thespinroom.com Rainey Kelly/The Digital Edge n/s 6

20 Paddypower.com BBH/Starcom Motive n/s 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 5-6 May based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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