CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Oct-Dec ness

pounds (%)

1= BTinternet AMV BBDO/Zenith Media 1,466,000 69

1= AOL MWO/BBJ 12,565,000 69

3 Yahoo! HHCL & Partners/Optimedia 930,000 66

4 Freeserve M&C Saatchi/Walker Media 140,000 54

5 Virginmoney.com Rainey Kelly/Y&R/

Manning Gottlieb n/s 51

6 Lycos Leagas Delaney/BBJ 2,660,000 48

7 Amazon.com HHCL & Partners/Total Media 2,680,300 46

8= Jamjar MWO/MediaCom 3,085,000 41

8= Monster.com Saatchi & Saatchi/

Zenith Media 1,385,000 41

10 Yell.com Partners BDDH/New PHD n/s 40

11= Rightmove.co.uk Cogent/New PHD 7,000 25

11= BOL M&C Saatchi/BBJ 111,000 25

13 FT.com Delaney Lund/BJK&E 1,600,000 21

14 Priceline Lowe Lintas/Western

International 4,800 13

15= Expedia Euro RSCG/Media Planning 38,000 10

15= Thisismoney.com Elliott Borra Perlmutter/

MediaVest 100,000 10

15= Travelocity St Luke's/Just Media 14,000 10

18= Paddypower.com BBH/Starcom Motive n/s 4

18= thespinroom.com Rainey Kelly/Y&R/The Media Edge n/s 4

18= Surpriseyour

woman.com Spirit/In-house n/s 4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618.

Advertising spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 10-11 March based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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