CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1 AOL MWO/BBJ 10,313,900 71

2 BTinternet AMV BBDO/Zenith Media 534,230 66

3 Yahoo! HHCL & Partners/Optimedia 116,300 63

4 Freeserve M&C Saatchi/Walker Media 154,700 55

5 Lycos Leagas Delaney/BBJ 1,735,500 48

6 Jamjar MWO/MediaCom n/s 42

7= Jungle.com McCann-Erickson/Optimedia 11,640 38

7= Ask Jeeves TBWA/Media Planning 1,068,000 38

9 IF.com Union Advertising/CIA 5,412,000 25

10 Go-fly HHCL & Partners/Optimedia 1,796,310 15

11 Gameplay Advertising Brasserie/New PHD 5,030 14

12= Priceline Lowe Lintas/Western International 2,992,700 10

12= QXL Leo Burnett/Frontline Media 40,400 10

14 Upmystreet Malcolm Moore/Manning Gottlieb n/s 7

15= Paddypower BBH/Starcom Motive n/s 6

15= Ebay Fielding Gibson/MediaCom 47,300 6

15= Selftrade Miles Calcraft/Initiative Media 438,540 6

18 Travelocity St Luke's/Universal McCann 1,287,600 4

19= Thespinroom Rainey Kelly/Y&R/The Digital Edge n/s 2

19= Newmonday In-house 39,700 2

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 21-22 April based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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