CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Jan-Mar 2001 ness

pounds (%)

1 AOL MWO/BBJ 9,534,000 68

2= Yahoo! HHCL & Partners/Optimedia 446,000 60

2= BTInternet AMV BBDO/Zenith Media 1,348,000 60

4 Lycos Leagas Delaney/BBJ 1,391,000 50

5 Freeserve M&C Saatchi/Walker Media 1,981,000 48

6= Virgin Money Rainey Kelly/Y&R/MGM n/s 38

6= Thomascook.com TBWA/Booth Lockett Makin 2,501,000 38

8= Monster.com Saatchi & Saatchi/

Zenith Media 3,114,000 35

8= Yell.com Partners BDDH/New PHD 2,663,000 35

10 Fish4 Publicis/CIA 1,268,000 29

11 Elephant.co.uk In-house n/s 24

12 Handbag.com Joshua Agency/MindShare 200,000 23

13 Go-fly.com HHCL & Partners/Optimedia 2,491,000 18

14 Workthing WCRS/Walker Media 1,171,000 13

15 Expedia Euro RSCG/Media Planning 719,000 12

16= Priceline Lowe Lintas/Initiative Media 3,798,000 9

16= Buzzaway WCRS/Media Planning Group n/s 9

18= Digimask Elliott Borra Perlmutter/Optimedia n/s 5

18= Selftrade Miles Calcraft/Initiative Media 807,000 5

20 Thespinroom.com Rainey Kelly/Y&R/The Digital Edge n/s 4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 19-20 May based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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