CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1= Yahoo! HHCL & Partners/Optimedia 446,000 68

1= AOL MWO/BBJ 9,534,000 68

3 BT Internet AMV BBDO/Zenith Media 1,348,000 67

4 Freeserve M&C Saatchi/Walker Media 1,981,000 53

5 Thomascook.com TBWA/Booth Lockett Makin 2,501,000 52

6 Monster.com Saatchi & Saatchi/

Zenith Media 3,114,000 46

7 Autotrader.co.uk Faulds Advertising 162,000 42

8 Fish4 Publicis/CIA 1,268,000 32

9 Stepstone Arcom/Booth Lockett Makin 123,000 31

10 Elephant.co.uk In-house n/s 30

11 Go-fly.com HHCL & Partners/Optimedia 2,491,000 27

12 Workthing.com WCRS/Walker Media 1,171,000 16

13= Gojobsite Springer & Jacoby/Optimedia n/s 15

13= Asserta Homes BMP DDB/OMD 67,000 15

13= Buzzaway.com WCRS/Media Planning Group n/s 15

16 Priceline Lowe Lintas/

Initiative Media 3,798,000 14

17= Wellbeing Rainey Kelly/MindShare 272,000 13

17= Expedia Euro RSCG/Media

Planning Group 719,000 13

19 Thisislondon.com Elliott Bora Perlmutter/

MediaVest n/s 11

20 DigiMask Elliott Bora Perlmutter/

Optimedia n/s 8

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688 Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 26-27 May based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





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