CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Jan-Mar ness

pounds (%)

1 AOL MWO/BBJ 9,534,000 74

2 BTinternet AMV BBDO/Zenith Media 1,348,000 71

3 Thomascook.com TBWA/Booth Lockett Makin 2,501,000 57

4= Ask Jeeves TBWA/Media Planning 1,007,000 52

4= Lloyds TSB Saatchi & Saatchi/

Zenith Media 6,700,000 52

6 Lycos.co.uk Leagas Delaney/BBJ 1,391,000 48

7 Cahoot Euro RSCG/Carat 9,900,000 43

8 Monster.co.uk Saatchi & Saatchi/

Zenith Media 3,114,000 42

9 Fish4.co.uk Publicis/CIA 1,268,000 41

10 Jamjar MWO/MediaCom 1,905,000 40

11 Genie AMV BBDO/Zenith Media 5,500,000 24

12 Gojobsite.com Springer & Jacoby/Optimedia n/s 23

13= Easyrentacar White Knight Design/

Matters Media 1,700,000 22

13= Ft.com DelaneyLund/BJK&E 1,700,000 22

15= Go-fly HHCL & Partners/Optimedia 2,491,000 19

15= Expedia.co.uk Euro RSCG/Media Planning 719,000 19

15= Workthing.com WCRS/Walker Media 1,171,000 19

18 Assertahomes.com BMP DDB/OMD 67,000 16

19 Guardianunlimited

.co.uk Partners BDDH/New PHD 321,000 14

20 Thisislondon.co.uk Elliott Bora Perlmutter/

MediaVest n/s 7

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 16-17 June based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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