CAMPAIGN-I: News in brief

Tribal DDB London has hired the copywriter James Jakob from Mother as a full-time copywriter, effective immediately. Jakob will partner with Tribal's existing art director, Cosmo Sarson, who has been with the agency for six months. Jakob, who was initially hired to work on the Volkswagen website (www.vw.co.uk), will develop the digital agency's viral advertising campaign capabilities.

Tribal DDB London has hired the copywriter James Jakob from Mother as a full-time copywriter, effective immediately. Jakob will partner with Tribal's existing art director, Cosmo Sarson, who has been with the agency for six months. Jakob, who was initially hired to work on the Volkswagen website (www.vw.co.uk), will develop the digital agency's viral advertising campaign capabilities.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).