CAMPAIGN-I: News in brief

Real Media, the online advertising company, has launched a tool that it has developed with Taylor Nelson Sofres, the market research company. Ad Insight has been created to measure the branding impact of online ads, and to look beyond click-throughs as a measure of online ad effectiveness. Much of the research behind the tool was conducted via an online survey composed of 16 questions.

Real Media, the online advertising company, has launched a tool that it has developed with Taylor Nelson Sofres, the market research company. Ad Insight has been created to measure the branding impact of online ads, and to look beyond click-throughs as a measure of online ad effectiveness. Much of the research behind the tool was conducted via an online survey composed of 16 questions.



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