CAMPAIGN-I: News in brief

Tribal DDB has won the US digital account for McDonald's. The

agency, which already handles the digital account for the brand in

Munich, Copenhagen and Amsterdam, will handle the digital consulting,

technology marketing and e-commerce initiatives in the US.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).