CAMPAIGN-I: News in brief

Unicast, the US-based company that developed the superstitial

online advertising technology, has formed a collective of advertisers,

ad agencies and web publishers to address the challenges confronting the

online advertising market. The committee will focus on issues such as

buying patterns and cross-media research. Members of the committee

include J. Walter Thompson, MindShare, Digitas, Intel and Universal

Pictures.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).