CAMPAIGN-I: News in brief

Yahoo! has announced two new advertising formats - the 'skyscraper'

and the 'impact unit'. The skyscraper is a large vertical banner ad

which runs down the side of the page. The impact unit is similar in

scale but horizontal.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).