CAMPAIGN-I: News in brief

The founders of Ogilvy Interactive's viral marketing department

have left to launch a marketing and technology consultancy. Michael

Phillips and Salim Fadhley, who created Ogilvy's 'Felix' viral campaign,

will head miFusion in an attempt to bridge the gap between marketing and

IT.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).