CAMPAIGN-I: News in brief

A month after issuing its voluntary guidelines for new interactive

marketing units, the US Internet Advertising Bureau has found that an

increasing number of sites and portals are offering the units to

advertisers. The IAB recommended that media owners offer its advertisers

bigger and more prominent online ad space.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).