CAMPAIGN-I: News in brief

24/7 Media, the online advertising network, has won the account to

handle Genie's UK media sales across all of its interactive platforms -

internet, WAP, SMS (text messaging) and e-mail. The companies have

signed a two-year contract and Genie, owned by BT, is aiming to target

European brand publishers with cross-media interests.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).