CAMPAIGN-I: News in brief

Worldpop, the online music portal, has signed a deal with Tower

Records to supply a joint branded text messaging service, offering

information and special offers to registered users in local stores. It

is hoped that the service will drive footfall to Tower Records outlets.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).