CAMPAIGN-I: News in brief

IBM has launched an online advertising campaign on BTLooksmart that

is linked to search engine categories. The transitional ads, which run

in-between pages as users skip from site to site, were planned and

bought by mdigital. The full-page commercials run for two to three

seconds, and the creative is based on the current advertising, which

depicts two men from a parallel universe who arrive on earth in search

of better software.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).