CAMPAIGN-I: News in brief

AKQA launched the online campaign for Nike's Run London event this

week to accompany the current traditional advertising campaign. The site

allows users to tailor and send a short film or an SMS text message to

friends encouraging them to sign up for the ten-kilometre run.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).