CAMPAIGN-I: News in brief

New online branding for Carlsberg has been launched through AKQA. is based around the idea of the Bank of Carlsberg and

extends the theme of the latest TV commercial for the brand from Saatchi

& Saatchi. The site uses 3-D walkthroughs and sound to create the

virtual experience of a Carlsberg Bank.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).