CAMPAIGN-I: News in brief

Halifax is offering customers the chance to download tunes featured

in its advertising campaign on to their mobile phones. Users can

download Halifax's versions of Sex Bomb, Living La Vida Loca and Who Let

The Dogs Out, as featured in the ad campaign created by Delaney Lund

Knox Warren & Partners for Halifax.co.uk. The extension of the brand on

to mobile has been facilitated by ebrands@DLKW, the agency's interactive

division.