CAMPAIGN-I: News in brief

Abel & Baker, the Swedish online ad agency that recently launched

in the UK, kicks off an online campaign this week to promote the travel

section of Virginstudent.com. The push includes an interactive game,

which encourages web users to kill holiday pests such as cockroaches,

and will be circulated using a viral e-mailing campaign. The agency

recently launched a viral e-mail campaign for FHM.com.