CAMPAIGN-I: News in brief

Yell.com, the online classifieds business that BT this week sold to

Apax Partners and Hicks, Muse, Tate & Furst for pounds 2.14 billion, has

launched a viral marketing push. The campaign to promote Yell's motoring

guide was designed by Skive Creative and is an interactive game that

allows players to find out what kind of driver they are.



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