CAMPAIGN-I: News in brief

Foresight, the new-media agency, has been appointment by Static,

the interactive TV agency and media owner, to promote its interactive TV

channel, Playjam. The channel, which sits alongside Open and QVC on the

Sky Digital platform, proved more popular than MTV and E4 among

interactive audiences according to early figures from Barb. Foresight's

brief is to improve the awareness and profile of the channel among

select consumer groups.