CAMPAIGN-I: News in brief

PG Tips launches a new online ad campaign and branding site this

month through Ogilvy Inter-active. The agency has devised a character

called Rosie Lea for the brand, who is a virtual tea lady, in the shape

of a pyramid teabag. Banner and overts - online ads that float over a

web page - will run for the advertisers on sites including BeMe, Femail

and Handbag.com.