CAMPAIGN-I: News in brief

Beyond Interactive has won the brief to launch Sony PlayStation's

Formula One 2001 game. The game includes a massive international

competition where gamers race for the best lap time to enter. The

world's fastest players will be flown to a high-speed world final in

Indianapolis followed by a trip to the American Grand Prix. To launch

the game, Beyond has created an online ad that covers an area the size

of 12 banners to appear on GamesDomain.co.uk and Radar.co.uk. The agency

has also created a viral marketing element in the form of a racing car

game to be e-mailed to registered users of GamesDomain.co.uk and

Radar.co.uk.



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