A new youth-focused holiday website is launching this week with a
Robbie Williams viral marketing campaign. The promotion offers users the
chance to win tickets one of his concerts. Independently-owned
Holiday.co.uk is offering more than two million holidays from
high-street tour operators including Airtours and First Choice. The
e-mail is expected to reach about 100,000 users, as the promotion
requires a respondent to enter the e-mail addresses of two friends who
must also enter the draw in order to validate the original entry.