CAMPAIGN-I: News in brief

WORD, the online rating and data company, has dropped its

subscription charge as the company looks to expand internationally. The

company now allows online planners and buyers to access the data on a

free, registered-user basis. Russell Church, the founder of the

six-month-old service, said the reason for abandoning the subscription

model was down to penetration and not lack of take-up. "We sold 100

subscriptions but the only real way to make internet advertising more

effective is if we provide free unlimited access," he said.



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