CAMPAIGN-I: News in brief

Channel 4's online broadcast of Le Mans on www.4car.co.uk last

weekend attracted nearly 2,000 paying viewers for its continual online

broadcast of the 24-hour race. During the race, the site reported

traffic of 615,000 page impressions (500,000 of which were directly Le

Mans-related) compared with a daily average of 97,000.