CAMPAIGN-I: Nike and Milka scoop Grand Prix at Cannes

Nike and Milka each scooped a grand prix at this year's Cyber

Lions, with the UK only managing one gold Lion and two silvers in

total.



Nike's site, created by the Canadian agency Critical Mass for its

bespoke athletic shoes, allows users to customise its range of ID shoes

and purchase online, hence its success in the e-commerce category. The

Milka consumer site, created by FARFAR Stockholm, won in the beyond the

banner category.



EMC Saatchi snatched the only UK gold for its police recruitment site,

www.policecouldyou.co.uk, in the non-profit organisation category.

DeepEnd won a silver for www.britshorts.com in the event/film promotion

category and Good Technology London won a silver for U2's website,

www.u2.com, in the creating community category.



Carla Hendra, the president of OgilvyOne North America New York, and

president of the Cyber Lions jury, said: "We were unanimous on the grand

prix winners. Nike was clearly a website with a commercial function as

well as a design function. The overall criteria was for work that was

innovative and true to the purpose it was designed for - so no

gratuitous use of technology."



Nike also won a gold in the brand promotion category for its Nike

Sportswear site, www. nike-women.com. TBWA/ Chiat/Day New York won three

gold Lions for its US campaign for Doctors Without Borders, a charity

that offers medical care for refugees, in the simple banners

category.



There were 209 entries shortlisted out of the 1,471 entries, and Cannes

organisers say entries are 50 per cent up on last year.



Despite this increase, Patrick Collister, the executive creative

director of ehsrealtime, and one of only two UK jurors, said: "The Cyber

Lions still haven't got the universal lustre that the TV Lions have

certainly obtained. They will get more and more important as technology

gets better. Several of the categories won't exist next year as the

formula changes."



He added: "The two most important sites were Absolut Director and BMW

Films. com, but neither got anything as they weren't entered by the

people who created them."



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