CAMPAIGN-I: Ntl Interactive axes 55 jobs and faces uncertain future

Ntl has cut its interactive TV team by half as part of a company

restructure. The broadcaster has laid off 55 of its 106 staff, sparking

speculation over the future of its interactive cable shopping and

information service.



The news follows reports last week that ntl was planning to make as many

as 1,000 job cuts in an attempt to reduce costs over the next two

years.



Ntl Interactive was set up as a separate division within the broadcaster

three years ago. Sources close to ntl suggest that the department has

been suffering from funding difficulties for some time, and that the

cut-backs indicated that the interactive cable service was in

jeopardy.



The interactive service on ntl carries more than 100 content partners

including Teletext, ITN and Halifax. Ntl has more than 500,000 digital

subscribers but the interactive services are not available to all of the

broadcaster's subscribers - they are limited to certain regional

franchise areas.



Steven Carter, the chief executive of ntl, was unavailable for comment

as Campaign went to press.



A spokesperson for the company said: 'This was the final stage of the

integration of our interactive and consumer divisions, and as a result

there was a duplication of roles.'



The job cuts are expected to concentrate on the sales, marketing and

product development departments.



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