CAMPAIGN-I: Precedent develops Sun Life’s internet bank

Sun Life is to launch its UK banking arm, Sun Bank, as an internet bank and has appointed the new-media consultancy Precedent to create the site.

Sun Life is to launch its UK banking arm, Sun Bank, as an internet

bank and has appointed the new-media consultancy Precedent to create the

site.



Sun Bank online will be a multimillion-pound investment for the

Canadian-owned financial services group which has had a presence in the

UK for around 100 years.



The investment will see it challenge established online banks such as

the Co-op’s Smile, E-first and Egg.



Sun appointed Precedent to handle the development of Sun Bank online

following a competitive pitch against Entranet and Grey Interactive.



Sun Bank has been established in the UK since 1989, offering mortgages

and other products.



It already has a web presence but is now to launch as a fully fledged

internet bank.



Precedent will be responsible for creating the bank’s brand positioning

and development, both on- and offline, as well as the design and build

of the website.



Paul Hoskins, the managing director of Precedent, said: ’The internet

allows small banks open access to a market where they don’t already have

a high street presence. Sun Bank sees itself being able to challenge the

big players online. It will make a multimillion-pound investment to

build this brand.’



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