T-shirts with fuck written on them. What fantastic advertising.
It's brilliant. Like all men, particularly men in difficult mid-life, I
find myself looking at every girl's t-shirt. When she's advertising
'fuck' across her bosoms I just stare. It's perfectly legitimate. Any
girl who wears 'fuck' on her breasts is asking for it. And, of course,
subliminally I'm remembering the name of the brand.
Obviously, I couldn't resist www.fcukinkybugger.com. As if fuck wasn't
enough of a come-hither, kinky bugger is the foot in the door. I got a
cup of tea, a box of Kleenex and logged on.
You kind of suspect from the name that this is going to be a short step
away from Gary Glitter stuff. When it was advertised as a TV ad so
contentious it got banned, well, I thickened despite myself.
I went through the site's clever test to see what level of raunchiness I
was best suited to and, as a being so sexually charged that I should be
in rehab, up comes the corresponding edit of the ad.
Boy and girl talk to each other, there's something about a condom and
then the boy says kinky bugger. There's a bit of scrabbling at each
other's clothes and she's clearly a bit of a minx but, to be honest ...
Now, I've seen Tarrant on TV and I know there are commercials out there
that have been banned for very good reasons. Frankly, I was
I wandered around the rest of the site, a fairly anodyne catalogue, a
run-of-the-mill shopping thing, all very nice and matching the posters
for type and style. But having aroused me with all that foreplay, the
site didn't come across.
I'm at a difficult age and, frankly, maybe slightly jaded by the
pictures at Rotten.com. And, in truth, maybe it doesn't matter how
outrageous the ad is. This is a valiant attempt to subvert the media
(television, internet and press) and gain disproportionate fame instead
of running just another telly ad.
As such it's a great success and I wish I'd done it.
Owner: French Connection
Site: positioning Online awareness campaign for French Connection
Launched: February 2001
Developed by: Deepend